naamsa| The Automotive Business Council has partnered with Autotrader to grow automotive content development skills among black entrepreneurs involved in the media space. The programme was launched at SA Autoweek and seeks to develop a new generation of content developers (traditional and social) that are better equipped to cover the wide scope of this industry (industrial, product, sport, social contribution, exports, etc.) and grow a generation of car-loving enthusiasts by better communicating new model news and motorsport.