Automotive Industry

Contact Info

answerthecall automotive industry

Automotive Industry

naamsa| The Automotive Business Council has partnered with Autotrader to grow automotive content development skills among black entrepreneurs involved in the media space. The programme was launched at SA Autoweek and seeks to develop a new generation of content developers (traditional and social) that are better equipped to cover the wide scope of this industry (industrial, product, sport, social contribution, exports, etc.) and grow a generation of car-loving enthusiasts by better communicating new model news and motorsport.

Research Beyond The Business Plan

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  • Delivery Partners
  • Focus Areas
  • Beneficiaries

Digital Content Creators in the Auto Sector News and Current Affairs cycle will benefit from the following knowledge transfer programme:

The automotive industry is critical to the South African economy. The presence of all of the major European, American, and Japanese automobile manufacturers has provided the country with a lot of experience. As a result, the automotive industry plays an increasingly important strategic and catalytic role in the overall South African economy, directly impacting many important economic policy goals such as GDP contribution, employment, skills development, economic linkages, technology, and innovation.

South Africa has a thriving automotive industry, and major international original equipment manufacturers (OEMs) such as Daimler, BMW, Toyota, Volkswagen, Nissan, and Ford build automobiles in the country for both domestic and export markets. Many of these large multinational automotive firms are making significant investments in South Africa, resulting in increased manufacturing.

Beneficiaries of the Content Developer ESD programme comprised Youth Content Developers, Freelance Journalists, Emerging Media Companies, and
Public Relations Consultants. Participants also fall within designated groups as per applicable BBBEE codes.
• Basic Journalism
• Visual Content Creation
• The Economics and Mechanics of EVs
• Basic Public Relations
• Basic Mechanical Training
• Driving and vehicle evaluation skills.

The Content Developer ESD Programme is sponsored by Autotrader. Manchu Group has established a Skills and Enterprise Development partnership with naamsa in order to benefit naamsa members, which will be undertaken through AnswertheCall. AnswertheCall is an established learning provider that is affiliated with several global and local accrediting bodies, including CompTIA, APMG and MICTSETA.

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