National Certificate: Advertising – NQF Level: 5

PURPOSE AND RATIONALE OF THE QUALIFICATION:

Marketing Practice resides at the core of commerce. The Higher Certificate in Marketing Practice has been developed for a particular purpose of facilitating access to the world-of-work, as learners will be able to attain knowledge in support of those areas of the world-of-work that rely on the application of the knowledge and skills systems supporting marketing practices. For a rapidly evolving and growing nation, it is crucial to increase the supply of competent learners with the necessary skills if South Africa is to continue to grow and to remain globally competitive.

The purpose of the qualification is to ensure learners are equipped with the knowledge, principles and practice-based methodologies relevant to marketing practice to enable them to demonstrate initiative and responsibility in a professional or academic context where application of the principles. Having knowledge of these principles is necessary as it forms the basis for entry into the labour market, professional training, further study, or professional practice in a wide range of careers within civil society, the public or private sectors. The modules within the Higher Certificate in Marketing Practice are developed in an increasingly applied manner covering the major functional specialisations and culminating in an integrated manner which provides broad strategic context for; learners on issues in marketing practice, brand management, advertising and sales promotion, media law, computer literacy, event management, business communication, entrepreneurship and experiential learning.

The breadth and depth of learning achieved by learners reflect a broad repertoire of skill-sets and knowledge-sets consisting of principles, practical engagement and levels of intellectual independence characteristic of Higher Certificates which facilitates access to the relevant worlds of work and promotes critical and analytical citizenship. For a rapidly evolving and growing nation, this qualification forms part of the increase in provision of learners with skills to grow the economy, to advance social transformation, and to remain regionally relevant and globally competitive.

SKILLS RATIONALE:

The Higher Certificate in Marketing Practice is a response to the need for competent managers across all economic sectors in the workplace. The current and future need for competent managers has been expressed by employers and employees. The skills, knowledge, attitudes and values that are required for managers to develop are evident in this qualification while remaining, to a certain degree a generalist qualification for the field of practice rather than a specialist qualification, by offering good breadth on the important topics combined with appropriate occupational and professional depth for its intended purpose. The qualification provides exciting career opportunities in the fields of marketing management, for example:

Advertising (Sales, Campaign or Project) Assistant.

Junior Marketing/Brand/Event Coordinator.

Customer Relationship, Key Account Supervisor Assistant.

Assistant or Junior Researcher/Advisor/Consultant in Advertising, Branding and Marketing.

Service, Sales or Product Representative Assistant.

Marketing/Brand Assistant.

ENTRY REQUIREMENTS:

• National Senior Certificate (NSC).
  Senior Certificate.
• National Certificate (Vocational) NC(V) at NQF Level 4. 

EXIT LEVEL OUTCOMES:

• Apply general marketing and advertising principles to real life situations and interpret economic realities of local and global communities.
• Analyse data, advertising and brand information.
• Demonstrate professional business communication and event management skills.

Identify the socio-economic needs of society and display cultural sensitivity within organisations